Yorkshire Meets Yorkshire: Rallye Digital Joins the #12 for 2026
Every sponsorship announcement looks much the same from the outside. A logo gets added to a race car, a press release goes out, and on we go. This one is worth a longer look. Rallye Digital coming on board for the 2026 Porsche Carwow Carrera Cup GB season is a proper Yorkshire story, a serious piece of automotive technology heading into a serious championship, and a partnership that came together through one of the most respected names in British motorsport.
We're delighted to confirm Rallye Digital as a sponsor and driver partner for the season ahead. Their branding will be on the #12 JTR Porsche 911 GT3 Cup, and the relationship goes beyond a sticker on a side panel. Both businesses share the same patch of the country, the same obsession with detail, and the same belief that doing things properly tends to win out over doing things loudly.
1. Who Are Rallye Digital
Rallye Digital is the team behind a piece of kit that is quietly changing how franchised dealers price the cars on their forecourts. Their digital pricing display sits on the windscreen of a used vehicle, looks crisp from across the lot, updates remotely, and runs on a battery that lasts roughly four years. No Wi-Fi, no Bluetooth, no SIM cards, and no expensive infrastructure on site. The technology is the result of more than twenty years of work in automotive point of sale, and it has taken the company close to a decade to crack a problem the industry had largely given up on, namely how you display vehicle pricing outdoors in a way that is accurate, weatherproof, and genuinely affordable.
The names already using the system tell you most of what you need to know. Renault Retail Group rolled the displays out across their network and have publicly said they would never go back to QR codes. Drive Green have had them in for a year and credit the system with faster sales and a meaningful chunk of admin time handed back to their sales teams. Sytner are trialling them too. For 2026, Rallye Digital has been shortlisted at the AM Awards for Best New Product & Service, named a finalist for IT Innovation of the Year at both the Motor Trader Commercial Industry Awards and the Independent Dealer Awards, and the team are heading to the Park Plaza, the Belfry, and the Vox Birmingham off the back of it.
The business operates from Marshall Hall Mills in Elland, West Yorkshire, which is a thirty mile drive from where I live in Leeds. Two Yorkshire businesses, one race weekend a fortnight, and a championship that puts both of us in front of the exact audience that buys, sells, and runs cars for a living. It works.
2. Why It Fits The Car
Porsche Carrera Cup GB is the most-watched single-make championship in Britain. Live ITV coverage, the BTCC paddock around us, eight of the country's most demanding circuits, and a viewership that skews heavily toward the kind of people Rallye Digital sell to, dealer principals, group operations directors, OEM marketing teams, and the franchised retail networks. A logo on a Porsche 911 GT3 Cup running at the sharp end of the Pro-Am category will sit in front of that audience for the next 5 months, on the broadcast, on the timing graphics, on the pit walls, and across every photograph and clip that comes out of the championship.
There's a deeper fit too. Rallye Digital sell precision. The pricing on a vehicle has to be right, has to update on time, and has to hold up under direct sunlight on a wet Tuesday in February. Carrera Cup is a precision championship. Every lap is data, every tyre choice is data, every braking point is data, and the difference between a podium and a points finish is usually decided in tenths. The two worlds talk to each other naturally.
3. Thanks To Daniel Lloyd
This one needs saying clearly. The partnership with Rallye Digital came together because of Daniel Lloyd. The 2025 BTCC Independents' Champion opened the door, made the introductions, and put the conversation in the right room at the right time, and we wouldn't be writing this post without him. Daniel is taking a sabbatical from BTCC for 2026, but he is anything but standing still. His new Ignition Business Club is already up and running, connecting business owners across the motorsport world with each other and with the brands that want to be associated with them, and this partnership is exactly the kind of outcome that network exists to deliver.
The paddock is full of people who tell you they'll help. Daniel actually does. Properly grateful, and I owe him one.
4. A Word From The Driver
"Rallye Digital coming on board is a brilliant moment for the team. They're a Yorkshire business, they're winning in their own industry, and they're backing a Yorkshire driver in a championship that takes everything you've got. That kind of fit is rare, and I don't take it for granted. Massive thanks to the whole team at Rallye Digital for the trust they've shown, and a proper thank you to Daniel Lloyd for getting this over the line through the Ignition Business Club. The #12 will be carrying their colours all season, and I want to make sure the racing earns the partnership every time we go out of the garage." — Jonny Moore
5. What Happens Next
Rallye Digital branding will appear on the JTR-run 911 GT3 Cup from the Snetterton round of the 2026 Porsche Carwow Carrera Cup GB season, and the relationship will run across the full championship calendar. Beyond the on-car presence, both teams will be working together at race weekends and on co-branded content through the season. If you're in the franchised dealer space and you'd like to see the Rallye Digital system in action, you can book a live demo through their website at rallyedigital.com, or come and find us in the paddock. We'll happily make the introduction.
That's the partnership confirmed and the thanks delivered. Now the only thing left to do is get on with the racing and make sure the #12 is somewhere worth photographing every weekend.
